Understand the process of Mystery Audit

If you’re hearing the term mystery audit/shopping for the first time, you might imagine a mysterious figure running around the aisles of a department store hunting for a clue to some major crime.
That’s not what mystery audit/shopping actually refers to, despite the intriguing concept.

Which industries use Mystery Audit?

Banks, hotels, theatres, car dealerships, hospitals, shopping malls, retail stores, call centers, restaurants, parks, gyms, spas, franchising operations, government organizations and airlines the list is seemingly endless. Mystery shoppers can be used by any business that wants to gauge customer satisfaction with a product, service, facility, or operation. This means that mystery shoppers aren’t just “shopping,” but are also “experiencing” the services.

How can Mystery Audit help your business?

The corporate world has been responsible for a myriad of products, but have you ever wondered about a product that gauges the experience of other products? It’s nothing but an exclusive tool that has been around for a long time, working to make affirmative changes to acquire useful insights. Well, the product is Mystery Audit.

Why is it important to measure customer satisfaction?

It has been estimated that poor customer service is costing businesses more than $75 billion a year.
The overwhelming majority of consumers say they like to shop for brands that treat them like valued customers instead of just numbers.

Let’s explore Mystery Audit

In today’s world, multiple companies are selling similar products. But, some gain positive reviews, while others don’t. Ever wondered why?
It’s because some companies employ methods like “Mystery Auditing”. Mystery Auditing involves gauzing customer experience which compares the actual customer experience to desired customer experience.