The client is one of India’s largest learning platforms which provides preparation material for competitive examinations. They offer preparation material, live classes and subscription models for UPSC, IITJEE, NEET etc. Our objective was to work with the sales team and improve conversion rates by sales associates and the website.
After going through a thorough mystery audit process, involving multiple visits and multiple auditors, we noted a few points. A few of the points are:
Based on the issues noticed, we made recommendations to the client. The client adopted some new measures and focused on increasing the product offering. After a second review of the brand, the course based offers contributed 8% to the revenue and the discounts offered increased net profits. Moreover, introducing chatbots improved the customer care facilitation.